News

Opinion: The Eagle is Grounded—How Harley-Davidson Can Escape Its Death Spiral Harley-Davidson is not just a motorcycle company; it is an American institution. But institutions crumble when they refuse to read the writing on the wall. For years, the "Motor Company" has been experiencing a slow, agonizing decline, trapped between an aging Baby Boomer customer base that is literally dying out and a younger generation that views the brand as irrelevant, overpriced, and culturally disconnected. The current strategy of squeezing more profit out of fewer, more expensive bikes is not a revival; it is a liquidation sale of the brand’s...

If you ride, you know the thrill of a new bike — fresh chrome, rumbling V-twin, the open road ahead. But some bikes that look great on the lot lose their luster fast once you get them home. Here are five bikes that have become frequent quick resales — often dumped within 12 months — and what drives that regret. 1. Harley‑Davidson XL 883 Iron / 883 (2018–2022) This smaller-displacement cruiser from the iconic brand draws many in thanks to its affordability and “Harley badge.” But its popularity works against it: because so many were sold, the used-bike market has become...

You might think Harley-Davidson or even Honda rules the roost when it comes to American motorcycle sales, but there’s a new number one in town—and it’s neither of them. Kawasaki has officially taken the top spot as America’s best-selling motorcycle brand. Thanks to a massive 14% jump in sales, Team Green overtook Honda (whose sales dropped by 8%) to claim the crown. While Honda held the lead for a long time, Kawasaki’s surge has reshuffled the deck. What’s driving these numbers? It isn't just sportbikes like the Ninja; their Vulcan cruiser lineup is a huge part of their success, appealing...

If you’ve noticed more empty glass storefronts where your local Harley-Davidson dealership used to be, you’re not imagining things. Across the U.S., long-standing Harley shops are shutting their doors and it’s raising serious questions for riders who live and breathe V-twins. What’s really going on behind the “For Sale/Closed” banners Veteran dealers point to a perfect storm of challenges: The post-COVID sales boom has faded. During the pandemic, dealers were scrambling for inventory and enjoying full-price demand. But as interest rates climbed and new-bike sales cooled off, the momentum vanished almost overnight.  The cost of doing business is becoming brutal....

The title says it all: "Insane Burnouts, Brutal Sounds and More". This video is a compilation of some of the most impressive motorcycle stunts and tricks. It features riders from all over the world performing burnouts, wheelies, jumps, and other amazing feats.