The History of the Sturgis Insane Clown T-shirt

The year was 2007, and the Sturgis Rally was in full swing. In the midst of all the rumbling engines and swarms of people, a quiet artist sat at a small table alone working on a sketch. 

This wasn't your typical design for a rally t-shirt. No, this was the birth of the Sturgis Insane Clown. A clown re-imagined with razor-sharp teeth and crazed eyes. A clown with an attitude that scarred people.

Nobody knows how many were printed that year. But people were intrigued... and others were downright scared. Everyone was taking about this unusual rally t-shirt. The design was unlike anything anyone had ever seen before, and it quickly became the talk of the rally.

The insane clown t-shirt quickly became one of the most sought-after pieces of Sturgis Rally merchandise. Fans of the shirt loved the feeling of being part of an exclusive group who dared wear such a scary design.

Each year, a new version of the shirt was released, each one even more terrifying than the last. And now, in 2023, the 16th anniversary of the insane clown t-shirt, a brand new design has been unveiled.

The 2023 Sturgis Insane Clown is available here!

SHOP 2023 STURGIS INSANE CLOWN

SHOP 2022 STURGIS INSANE CLOWN

SHOP 2021 STURGIS INSANE CLOWN

All t-shirts are available in short sleeve or long sleeve.